Europe’s largest coffee event, the World of Coffee Milan 2022, took place at the MiCo Convention Center in Milan. This event provided a golden opportunity to introduce Indonesia’s premium coffees to the international market, particularly in Europe. Ten of the finest coffees from West Java were brought to Milan, curated from 166 samples from local coffee farmers and producers. The arrival of West Java coffee received a positive response from coffee lovers worldwide.
“Of the 166 coffee samples submitted, 10 of the best coffees from West Java farmers were selected to be brought to Milan: six Arabica varieties, three Robusta varieties, and one Liberica variety.” — Tempo.co, June 25, 2022
More than 1,200 cups of coffee were served to international visitors, demonstrating the immense potential of Indonesian coffee in the global industry. Furthermore, the West Java booth also featured palm sugar, tea, and merchandise from Juara MSMEs and the One Pesantren One Product (OPOP) program.
“Around 1,200 cups of West Javanese coffee were enjoyed by coffee enthusiasts from various countries, from Europe to Africa, at the World of Coffee Exhibition in Milan, Italy.” — Antara News, June 27, 2022
