Specialty Coffee Expo (sce) 2021

New Orleans Convention Center, New Orleans, USA | 6–8 October 2021 Specialty Coffee Expo (SCE) 2021 in New Orleans marked a strategic step to bring Indonesian coffee to the international stage. This largest coffee exhibition in the United States opened great opportunities for Nusantara coffee to penetrate the global market. With the theme “Remarkable Indonesian Coffee: Home of World’s Finest Coffee”, the Indonesian pavilion presented the best coffees from various regions such as Aceh, Medan, West Java, Central Java, Flores, and Bali. The SCE 2021 exhibition successfully recorded transaction potential of approximately USD 7.15 million, proving that Indonesia’s specialty coffee products could compete in the market and were in demand by US consumers. —